While talking with mom yesterday, I found out something about the store that I have been a part of for over 20 years that I did not know before. Apparently back in the day, many jewelry stores had diamond buyback programs.
Now this is not to say that you may come in and sell back your old diamonds but turn in diamonds that you bought from The House of Jewels for their original price. This was a courtesy many of the stores had but no longer honor.
However, I was told it was a standing practice at The House of Jewels in Pacific Beach.
Here is how it works.
If you purchase a diamond at The House of Jewels in San Diego then you can come back at any future date and we will give the ORIGINAL value of the diamond as credit for the purchase of an upgrade. As many of you may know, the value of a stone just like gold fluctuates. If you have a diamond with a certificate and would like to sell it, the buyer may or may not offer you the original price. If the value of diamonds has fallen, then you will get far less than what you paid for it.
“So how does this benefit me”. Well, let’s say you want to buy something for yourself or maybe a gift for a loved one. You have something specific in mind but you might not have the money to get what you want now but still want to show your love. So you buy something special today and enjoy it as long as you like. Then when time comes for another occasion or you would just like to spoil yourself or someone. You sell back that diamond for something a little bigger and get that piece that you were thinking about when you first got it.
Or maybe you got something from us but you just don’t wear it much anymore so you decide to do something with the diamond and get it set into a new ring, pendant or necklace. We will credit you the original cost of the diamond and let you pick a stone with the credit of the first one.
Now this only applies if you are purchasing a stone that costs more than the original. And because other stones do not hold up as well as diamonds and may get damaged, this only applies for diamonds.